Brand Identity
Platinum Pool Service
Brand Guidelines
Logo usage, color palette, typography, and branded collateral — designed by Digital Official.
Primary Logo
The Platinum Pool Service logo features a chrome “P” mark with flowing water waves, representing premium quality and clean water. Always maintain clear space around the logo equal to the height of the “P” mark.
Color Palette
A premium palette anchored in deep navy and royal blue, with metallic accents that evoke clean, crystal-clear water.
Abyss
Deep navy — dark sections, footer, primary backgrounds
Marine
Royal blue — primary brand, buttons, headings
Aqua
Sky blue — accents, CTAs, links, highlights
Platinum
Metallic silver — chrome accents, subtle highlights
Ink
Navy body text — headings and paragraphs
Paper
Cool off-white — page backgrounds
Typography
Two carefully paired typefaces — one for impact, one for readability.
Display Font
Bricolage Grotesque
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Used for: Headlines, section titles, stats, CTAs
Body Font
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Used for: Body text, navigation, descriptions, form labels
Business Cards
3.5″ × 2″ standard business card. Premium matte stock with spot UV on the logo.
Front
Premium Pool Care
Tucson, Arizona
Back
John Smith
Owner / CPO Certified
(520) 000-0000
hello@platinumpooltucson.com
platinumpooltucson.com
ROC Licensed & Insured
Vehicle Wrap Concept
Full-wrap design for service vehicles. Deep navy base with the chrome logo, flowing water graphic, and contact info.
Licensed & Insured · CPO Certified · Tucson, AZ
Service van — side panel concept
(520) 000-0000
platinumpooltucson.com
Rear panel
(520) 000-0000
platinumpooltucson.com
Door panel (white option)
Brand Usage Notes
Logo Clear Space
Maintain padding equal to the height of the wave element on all sides of the logo.
Minimum Size
Do not reproduce the logo smaller than 1″ wide in print or 80px on screen.
Background
Always use the logo on a white or very light background. Use the white badge version on dark backgrounds.
Don't
Do not rotate, stretch, recolor, add effects, or place on busy backgrounds without adequate contrast.
Brand identity designed by Digital Official · thedigitalofficial.com